Two new colleagues joined the RHET AI in October: welcome to the team Rafaela Pfeil and Fabian Erhardt. We met with them after they started at RHET AI and got to know them a little better.
If you want to know what brings them to RHET AI, what they will be researching here and what kind of AI they would develop if they could, then stay tuned.
We are very much looking forward to working with them!
Dear Rafaela, nice to have you on the team! Why don't you tell us about your career so far? What did you do before you started at RHET AI?
I completed my Bachelor's degree in Rhetoric (major) and Media Studies (minor) at the University of Tübingen. During my bachelor's degree, I worked in a PR agency and did an internship at Science Notes magazine. I also spent a semester abroad in Copenhagen and fell in love with Denmark. That's why I moved there in 2022 and completed my Master's degree in Media and Communication at Roskilde University. During and after my Master's, I worked in marketing at a power tool manufacturer before moving back to Germany in October.
So now Tübingen means more or less “back to the roots” for you. What is your role at RHET AI and in which unit are you based?
I will be conducting research in Unit 3 “Communicative Competence” as a doctoral student on the topic of “Communicative competence training in the field of AI”.
Ok, and what motivates you for your research at RHET AI?
I dealt with science communication in both my Bachelor's and Master's theses, first with science PR at universities and then with science communication in the context of a cultural-historical museum. So, with RHET AI and its focus on science communication, I'm staying true to my line 😊.
And artificial intelligence is exciting for science communication in several respects, because on the one hand there is the question of how AI research is communicated, but on the other hand there is also the question of how AI can be used for science communication. Both questions are important to explore, in my opinion, given the mix of utopian and dystopian visions that are circulating about what AI is, what it can do and what AI will evolve into in the coming years.
What are you most looking forward to now during your time at RHET AI?
It may sound strange, but I'm actually looking forward to academic work. On the one hand, because as a doctoral student it certainly involves different things than during my studies. Secondly, because I think I've gained a new perspective on some things after the change of scenery abroad.
I'm also looking forward to gaining insights into the various projects at RHET AI and seeing what the other colleagues are researching.
Assuming you weren't a rhetorician, but were currently working on the development of an AI, what functions would it have? What could it do and where would its limits be?
I'd rather leave that to others who have good ideas and can implement them technically. 😊
All right, then let's go back to your area of expertise: What does successful science communication look like for you? What elements does it include?
I think successful science communication can look very different and takes on very different formats. For me, successful science communication primarily means meeting the target group where they are. By “where they are”, I don't just mean the target group's level of knowledge, but also that the communication is adapted to the place or context in which the target group encounters the communicative offer.
For me, good science communication not only includes successful results, but also making the process behind them visible, including challenges and any unanswered questions or uncertainties. In addition, external science communication should build bridges to the lifeworld of the addressees or show why/for whom the research is relevant.
Thank you very much for your answers Rafaela and all the best for your start and your research here at RHET AI.
Dear Fabian, a warm welcome to you once again. You've been working in research for a while now. What were your previous stations that led you to the RHET AI?
I have been intensively involved in rhetoric and philosophy for almost 20 years and have worked in adult education with numerous different target groups. I did my doctorate in phenomenology, a field of theory that seeks to describe as accurately as possible the structures and dynamics that characterize our experience. For the past 2.5 years, I have been a postdoc at the Department of General Rhetoric in Tübingen, where I am particularly interested in the extent to which rhetoric implies an independent theory of knowledge and epistemology.
That sounds very compatible with our research program. What exactly will be your task at RHET AI and in which unit are you located?
I am a part of Unit 3 and Unit 5. In Unit 3 I will support the workshop program, in Unit 5 I will try to link basic research in the humanities with AI research topics.
What motivates you for your research here at RHET AI?
That it is such a vibrant research institution, where “classical” foundations of humanities research are just as relevant as curiosity about cutting-edge topics.
What are you particularly looking forward to during your time at RHET AI?
Getting to grips with new topics.
Another question for you: Assuming you were allowed to develop your own AI, what functions would it have?
I would develop an AI that would advise me on the best places and times to concentrate today.
That sounds really useful. If we delve a little deeper: What could this AI do and what might it explicitly not be able to do?
Hmm. It couldn't do things for me that work optimally in the analog world.
Ok, back to rhetoric: How does successful science communication look like to you?
Fascinating: conveying amazement.
And which elements must it contain?
Curiosity.
Thank you Fabian. All the best for your start here at RHET AI.