The Rhetoric Society of America (RSA) will hold its biennial conference in Denver, Colorado, May 23–25, 2024. Founded in 1968, the RSA is dedicated to the discourse of current fields of research and application of rhetoric, as well as the identification of new topics for rhetorical research. An important catalyst for this objective is the RSA conference, which will take place for the 21st time in 2024. The motto of this year's RSA conference 2024 is — somewhat provocatively — "Just Rhetoric".
The RHET AI Center will also be represented at the conference by Markus Gottschling. He will take part in a panel discussion on May 23rd on the topic: "Beyond Truth: Rhetoric Between Science Communication and Knowledge Production".
The panel will address the tension between rhetoric in the field of science and science communication. On the one hand, as the Rhetoric of Science has been researching for decades, science and knowledge production is always influenced by rhetoric and operates with it, but claims to be purely fact-based.
In the public debate about science and in the field of science communication, this tension repeatedly erupts and makes the work of science communicators more difficult. In a society that often relies on the post-factual and in which scientific truth seems to be pliable, good science communication is essential.
The panel discussion will explore this area of tension and examine possibilities and ways of rhetorical science communication. Markus Gottschling will focus in particular on the potential of generative AI in this process.
The primary objectives of science communication entail conveying important research findings to the public, engaging the audience in scientific topics, and promoting awareness about science-related subjects. Central to science communication is the Platonic concept of episteme, referring to objective facts and knowledge and to a scientific system that generally seems to eschew rhetoric (Daston and Galison). At the same time, it is almost a truism, especially in the rhetorical world, that knowledge production is shaped by rhetoric. The key findings of the rhetoric of science were made nearly four decades ago and since then a plethora of studies have shown exactly how rhetoric shapes what knowledge prevails in academia (cf. e.g. Fahnestock; Gross; Prelli; Ceccarelli). However, a problem arises when scientific knowledge is communicated beyond disciplinary and academic borders: to serve the goal of public engagement and build trust with non-experts (Hendriks, Kienhues, Bromm ), scientific knowledge is in need of rhetorical recontextualization (Gottschling and Kramer). But in a paradoxical consequence, the rhetorical grounding of scientific facts is mostly disguised for a semblance of capital‑T Truth. Under scrutiny from politicians, populists and skeptics, science communication tends to revert to the self-assertion that there is no alternative to scientific facts (March for Science Berlin) and that what is to be done is simply “listen to the science” (Senate Hearing Greta Thunberg). Doing so, science communication reduces extra-scientific discourse to doxa (Amossy) or even renders it as public opinion pathology (Scheufele). Resembling a dissimulatio artis, these rhetorical operations elevate the episteme in science communication above other modes of knowledge production that can be seen as arbitrarily deliberative and therefore not so much concerned with scientific Truth. Our panel asks about the consequences and remedies of scientific dissimulatio: How can science communication do justice to both the factual content of scientific knowledge production and the rhetorical character of scientific and public discourse?
Fabian Erhardt
University of Tübingen, Tübingen, Germany
Markus Gottschling
University of Tübingen, Tübingen, Germany
Jordynn Jack
University of North Carolina Chapel Hill, Chapel Hill, USA
Courtney Rivard
University of North Carolina Chapel Hill, Chapel Hill, USA