Markus Gottschling at the RSA Conference in Denver

The Rhet­or­ic Soci­ety of Amer­ica (RSA) will hold its bien­ni­al con­fer­ence in Den­ver, Col­or­ado, May 23–25, 2024. Foun­ded in 1968, the RSA is ded­ic­ated to the dis­course of cur­rent fields of research and applic­a­tion of rhet­or­ic, as well as the iden­ti­fic­a­tion of new top­ics for rhet­or­ic­al research. An import­ant cata­lyst for this object­ive is the RSA con­fer­ence, which will take place for the 21st time in 2024. The motto of this year's RSA con­fer­ence 2024 is — some­what pro­voc­at­ively — "Just Rhetoric".

The RHET AI Cen­ter will also be rep­res­en­ted at the con­fer­ence by Markus Gott­schling. He will take part in a pan­el dis­cus­sion on May 23rd on the top­ic: "Bey­ond Truth: Rhet­or­ic Between Sci­ence Com­mu­nic­a­tion and Know­ledge Production".

The pan­el will address the ten­sion between rhet­or­ic in the field of sci­ence and sci­ence com­mu­nic­a­tion. On the one hand, as the Rhet­or­ic of Sci­ence has been research­ing for dec­ades, sci­ence and know­ledge pro­duc­tion is always influ­enced by rhet­or­ic and oper­ates with it, but claims to be purely fact-based.

In the pub­lic debate about sci­ence and in the field of sci­ence com­mu­nic­a­tion, this ten­sion repeatedly erupts and makes the work of sci­ence com­mu­nic­at­ors more dif­fi­cult. In a soci­ety that often relies on the post-fac­tu­al and in which sci­entif­ic truth seems to be pli­able, good sci­ence com­mu­nic­a­tion is essential.

The pan­el dis­cus­sion will explore this area of ten­sion and exam­ine pos­sib­il­it­ies and ways of rhet­or­ic­al sci­ence com­mu­nic­a­tion. Markus Gott­schling will focus in par­tic­u­lar on the poten­tial of gen­er­at­ive AI in this process.